Neglect Social Media Marketing at Your Peril

Consider, Jenna Radwan, whom Angela Yang of the WSJ recently talked to about the shock of rescinded job offers :

Grew my following from 400 to 9.3k in under 3 years by creating consistent content in the form of Instagram Reels, IGTVS, daily story posts, and feed posts to attract my desired audience and I utilized relevant hashtags to boost my engagement. Advanced in Instagram ads and reaching the ideal audience and converting them to customers/followers. So far I've secured 10 brand deals with small online businesses and also run my own hair, skincare, snd mentorship business where I've been able to grow a clientele and team of over 200 through this platform.

How was this miracle achieved? In her own words :

Instagram has been a journey of consistency, trial and error and not being afraid of peoples judgment. I post almost everyday and enjoy making content so that contributes to the consistency part as well. You have to love the process. In 2019 I got a business mentor and she was able to guide me through personal branding and content creation as well!

What would really make news? If, at the end of her internship, WSJ rescinds Angela's job offer.

What did what to whom? The podcast doesn't say, but the article does :

In Jennas' case :