Bluefishing : Making things Happen

Steve, as a bar bouncer in Hong Kong redirects a group to another bar ("Not tonight fellas. It's dead quiet in h. If I let you in, you're going to think you got ripped off. If you go d the road to x.. tell Bill Sims sent you")

   Of course, 30 seconds after they left, the owner scurried over to me and asked why I just sent paying customers away. 

   "Because they will never come back," I explained. "Not if they have a bad time in here tonight."

   To my surprise, instead of firing me, "Well, what would you do to kick it up a notch and make it a good time?"

   So I started planning a night  : A big n. For starters, I got a better DJ and made sure the prettier bartenders were on duty. Not much, but better than the other cookie c bars.

   THE REAL TRICK WAS HOW I GOT THE WORD OUT. Because I had sent them away on previous nights, people would often walk past me and ask, "Hey Sims, tonight?"

   So, this time I said, "Tomorrow's the night. It's happening here. Tell your boys."

    AND THEN I GAVE THEM A PASSWORD.

Would Cialdini put this in the scarcity category?

Other secrets from the man

• Ugly works - people like to receive tangible stuff with your handwriting. 
• See a nice menu in some exotic place? Ask if you can buy it - and gift it to someone. 
• Go to your networking target with a solution - do your research - how can you help them out? "Hey, I heard you're trying to xyz. I can connect you to pqr who can help you out." 
• Don't go it alone - entrepreneurs thrive in teams!